 Our Story
Who is Zebra Publishing?
The Zebra Publishing story begins with two archery industry veterans: Bill and Sherry Krenz.
 Back in the mid-1970s, Bill Krenz was managing the Kittredge Bow Hut in California and Sherry Murphy (not yet Krenz) was opening her own archery shop in Minnesota. Bill went on to work for PSE Archery in Arizona, Hoyt in Utah and Bear Archery in Florida, as well as becoming a noted bowhunting writer. Sherry’s archery career took her to Ehlert Publishing in Minneapolis, Easton Technical Products in Utah (where she met and married Bill) and Petersen Publishing in Los Angeles.
 After a combined total of nearly 60 years in the archery industry—working in retail, wholesale, mail order, manufacturing and magazine publishing—the energetic pair quit their respective jobs in 1998 to start Zebra Publishing.
Bill and Sherry created Zebra Publishing to offer better archery publications. Their backgrounds, extensive experience in every aspect of archery and bowhunting, enthusiasm for the sports and behind-the-scenes insights made that a natural transition.
 Zebra Publishing Inc. is located in Colorado Springs, Colorado. With 12 issues per year of Inside Archery, 8 issues per year of Bowhunt America and the annual ATA Show Guide, Zebra Publishing produces a grand total of 21 jam-packed archery and bowhunting publications each year.
 Inside Archery
Urged on by other archery industry veterans, Zebra Publishing's first magazine—Inside Archery—became an instant hit. Inside Archery is a trade magazine that covers the business of designing, manufacturing and selling archery equipment like no one else. It is the number one trade magazine in the archery industry.
 Bowhunt America
Their second magazine—Bowhunt America—was launched in March of 2003. Bowhunt America is a consumer magazine that specializes in answering the questions of today’s most active and interested bowhunters. It focuses on providing accurate and up-to-date information on bowhunting tactics and equipment. This professionally designed publication is quickly gaining a reputation as the best bowhunting magazine available today.
 ATA Show Guide
Since 2000, the Archery Trade Association has contracted Zebra Publishing to produce its guide to the annual ATA Trade Show. At the show, archery-equipment manufacturers exhibit their newest products for the nation’s leading archery retailers and wholesalers. Zebra Publishing is honored and proud to be able to create this showcase publication on behalf of the Archery Trade Association.
No one highlights the archery industry and the sport of bowhunting like Zebra Publishing.
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